I manually search for a tag on a web page if it is not picked up by Google Tag Assistant or Ghostery. This extension also lets you block tags which could be useful in debugging tracking issues: Ghostery is a Chrome extension through which you can identify all the tags (both google and non-Google) which fire on a web page. It can’t identify tags that don’t fire (as they are either broken or waiting for an event to occur first).It can’t identify and validate tags across a website.However, there are three shortcomings of Google Tag Assistant: To understand more about the Google Tag Assistant extension, refer to my article: Google Tag Assistant Tutorial Green color means all the tags found on your website are working as expected.Īdditionally, you can click on each tag to view what information is collected.Though it is not an issue that should be fixed immediately, you can look into it and follow the standard way of implementation. Blue color means non-standard implementation has been found on your website.Yellow color means minor issues with the implementation and needs to be corrected immediately otherwise we might find tracking discrepancies.Click on the tag shown in red to find out what is the issue and how to fix it. Red color means that there is an issue with that specific tag that needs to be addressed immediately.Every color in the tag assistant indicates a different meaning of the tag performance. In the extension, you can see different colors next to the tag type. Once you have reloaded the URL after enabling the extension, you will see all the tags found on the page. If the extension is in a disabled state, first enable it and reload the page. Once the extension is added, make sure that it is enabled. There are three methods through which you can identify various tags on a website: They need to be identified and then updated, migrated or removed. It doesn’t matter whether these tags fire or not. In tag auditing, we identify all the tags currently being deployed on a website. Migrating non-Google tags (like Facebook tags, Omniture tags) to Google Tag Manager.Identifying and removing tags that no longer serve the purpose and should be removed in order to clean the website code.Debugging various Google Analytics tracking code issues.Migrating Classic / Universal Analytics tags & configurations to Google Tag Manager.Upgrading from Classic Google Analytics to Universal Analytics. Tag auditing is used to identify various tags (tag is a piece of JavaScript code) on a website for the purpose of:
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